I came across a post by drizzleandhurricane a couple of weeks ago and immediately wrote this post after! It was a series of disjointed thoughts but Alhamdulillah I finally got around to editing it. For a lot of people who are interested in blogging or starting a podcast/ YouTube channel, statistics is a big thing on their minds and I wanted to share my thoughts on my journey with blogging and my relationship with stats over the past year and a half.
Does stats matter? Absolutely! Writing and blogging takes a lot of time and effort that people don’t see, so of course, it’s great to have engagement, likes and shares on the content that you put out. It was around September when I realised the number of countries that my readers are from and it truly blew my mind even if half of them are one page views. And I’m still surprised when I meet people who read my blog.
That being said, ironically there’s a trend with my posts where articles that I love and spend a lot of time writing, only get about 20 – 30 views and a post that I may have spent 20 minutes on will randomly get 500 views. But I continue to write the 20 view posts because it matters to me. That’s the reason why I believe it’s important to have a defined why in mind when you start blogging. Writing is an outlet for me. I do it because I enjoy it. It brings me fulfilment and I hope to make a difference in the lives of people through it. If I only wrote posts for the views it wouldn’t feel authentic, and so the process matters to me. I feel like we do things now wanting instant fame and recognition and most people would like to bypass the process.
But the process is what builds you for excellence.
So when your big break does come, you can handle it.
If you don’t know how to take care of 5 subscribers how can you manage 5000? – Mattie James
I remember when I first started blogging I used to be so grateful that even five people read my blog. That’s the attitude that I want to hold onto. I am grateful for every single of you that reads my posts. Time is the most important commodity, so I don’t take it lightly when people give that to me.
Of course, find ways to improve your content so it has wide readership but the validation of your content shouldn’t be dependent on likes and the number of views. I can’t remember what book I was reading recently that made a point about the release of dopamine through social media use until it eventually gets to an addictive state. That knowledge has partly fueled my attempt at a gradual social media detox.
Personally, whether it relates to posts or social media, it’s not necessarily the likes that matters to me as the engagement. I get excited when people comment because I genuinely want to have a conversation with you and bounce ideas and thoughts. The lesson here is:
Don’t be so bogged down by numbers that it takes the joy out of what you do.
Enjoy the process. Improving my blog matters to me, and yes numbers are important because you want the content to be impactful through a wide audience reach, but ultimately the success of my blog is defined by me. And sometimes quality over quantity. As long as I write with a smile on my face and not out of need or validation, I’ll continue to be here.
Lastly, I just want to emphasise the common phrase ‘comparison is the thief of joy’. A lot of people tend to compare their success with that of their contemporaries and it’s a fruitless and unhelpful exercise. The one advice that I can give, is for you to stop comparing your success with that of others. Stop thinking your content isn’t of value because it’s not getting as many hits as other people.
Everyone has a path to traverse.
Learn from others, implement what you can but most of all be content with your journey.
In the words of Lisa Nichols,
I woke up this morning and liked myself. Your like is extra.